Personal Opinion: Is The New Vision Treading Towards Irrelevance?

This week, I was part of a media training organized by the Aga Khan University    (They have Masters Courses that would interest some of you) and while there, I learned from one of the facilitators, Barbara Among that New Vision is selling shares.

Barbara is a veteran journalist whose work encompasses investigative reporting on conflict, human rights, terrorism, politics, business, health and environment. She has worked for the Daily Monitor, The East African, among several other media outlets. She is currently a consultant in media and communications issues.

Barbara shared that the New Vision is said to be owned by the government because the aforementioned entity owns 53.9% of the shares, while 46.1% of these are open for purchase by the public or any interested parties.

However, history lends that the New Vision was fashioned by the Ugandan government in 1986 (after the National Resistance Movement (NRM) seized power), even though the publication initially belonged to the British colonial government under the connotation “The Ugandan Argus”.

Under the new government, William Pike, a young Irish hippy was offered a post In the New Vision which he accepted because President Museveni showed a frivolous drive towards implementing a revolution that was going to change the whole of Africa, not just Uganda. According to Pike, “the NRM had so many good ideas, were principled and they were going to change Uganda and fix a lot of problems that African countries suffer from”. He managed the Paper for 21 years as Chief Executive Officer until 12th October, 2006 when he resigned.

Even though Pike’s articles gave Museveni the chance to expound his pragmatic brand of socialism, they did little in masking Pike’s beliefs. He believed  that a government newspaper should be like BBC, which broadcasts the negative as well as the positive things about British government, not like Radio Moscow or Voice of America that only reports positive things about the government or the country. And so on countless times, the New Vision clashed with government ministers, the president, just like any newspaper. You can’t run a newspaper and not have friction with government, says Pike.

Point to note is that Pike’s articles played a key role in the re-calibration of foreign governments made once the NRM captured power in 1986. The IMF, World Bank and bilateral donors all cantered to help the new president (M7) rebuild a war-shattered economy.

Pike’s relationship with President Museveni started to go down the drain on 3 aspects;

When the journalist started to question why “Incompetent or corrupt ministers were retained in office because of their political constituencies. Smaller and smaller districts were created unnecessarily to cater for particular ethnic groups. Loyalty had become more important than principle.”

When the journalist fronted his view that Museveni should have stood down as President but remained Chairman of the NRM party. The government doe not welcome an remarks that are made towards the political crisis that is life presidency.

Any system depending on a single man’s open-mindedness and insight is doomed to fail; the term “benevolent dictator” is surely an oxymoron. But as a generation of Africans who have grown up knowing only one president or ruling party ask how the revolution came to be betrayed, the issue of how to allay the damage done by multiparty democracy will also need to be addressed.

Eventually, William Pike was forced to resign at the behest of President Museveni. It came to the president’s notice that New Vision’s “Constructive criticism” had crossed the line, was negative and defamatory of the Government. Since Pike had become a favorite, and because he had been there so long to parallel an institution, people demanded to know why he was being forced to resign. The government responded that Pike had been found to be an MI6 Agent.

Pike’s departure was followed by the appointment of Ugandan Government (NRM) spokesman Robert Kabushenga as CEO.

A look into Kabushenga’s history reveals that Vision Group’s CEO was initially actively part of the NRM Administration as spokesman, and during an interview with BBC’s Akwasi Sarpong recently, the president introduced him as a media advisor to the ruling NRM party.

Personal Opinion; Robert Kabushenga was an embodiment of the NRM, and as a media enthusiast, he would fulfill government’s agenda without causing much conflict, or being reminded what the goal is– Make Government look good. 

Unlike The Daily Monitor that welcomes both positive and negative commentary, the New Vision is centred on piling dirt on everyone that opposes the government.

In an article titled “Kabushenga is a liability to NRM” by a Vision reporter, it states that Kabushenga, like the various Uganda media authorities, has failed to do what they are supposed to do, which is accreditation and instead is doing licensing, which is wrong. The writer goes on to insinuate a questionable truth—“ Kabushenga’s problem is part of the larger national problems. As a lawyer, Kabushenga gets appointed to a job requiring someone with a Masters degree or a PhD in journalism, and he opportunistically accepts without appearing to be bothered.


The New Vision has over the time placed itself as a face of fake news, gradually damaging its credibility. As a national newspaper, you would assume that all news would have to have be verified before it is published. Unfortunately, as long as it pleases the government or stands in agreement with the political agenda, it shall compete with several other credible pieces for a front page.

During the training, Barbara shared that the New Vision was down to 23,000 copies from the initial 35,000 copies of national sale.

The possibility of publishing fake news could be to achieve more sales, but also cement their authority since people run to print to verify rumor. But at what cost?

The growing trends of circulation of fake news in Uganda and worldwide is eroding people’s trust in the traditional media, experts have said.

During the media engagement training workshop organized by the Africa Freedom of Information Centre in February this year, Dr. Sam Kamau, a lecturer at Aga Khan University Graduate School of Media and Communications said in this era technology competes with researched and authoritative news and that the diminishing value of truth and facts has been declining for a couple of years because people are able to create their own version of truth.

“The production of fake news is often done with financial, political or social motivation. It is created either to influence people’s views, push a political agenda or cause confusion”.

Usually, traditional media has effective gate keeping which social/online media doesn’t have. According to Kamau, traditional media must put in place more mechanism to ensure that they don’t follow temptation of falling for quick news.

“Unfortunately some mainstream newspapers, television in the attempt to struggle for space have fallen victims of spreading fake news. Continuous training, checks on media teams so that they aren’t tempted to run fake stories,” said Ofwono Opondo.

Over the years, the public has complained about different publications that taint their name including the former IGP Kale Kayihura who asked the Vision group to apologize and pay him UGX. 300Million for defamatory comments made about him in relation to the death of AIGP Andrew Felix Kaweesi. The recent one being an accusation of the flamboyant prophet Elvis Mbonye of de-campaigning the measles Rubella vaccine.


The kind of direction that the paper has taken would shatter William Pike’s heart. Legacy speaks of the pace he set for it to adopt a BBC semblance. He has said it before and probably would still say “it’s sad that there are now a lot of problems with corruption. It’s sad to think that that original spirit of idealism was not preserved”. To imagine that the government set out to be democratic but has since become very faceted with alot of discrepancy is alarming in the sense.

The leadership at “Uganda’s leading daily” should be questioned on professionalism. It is teeth-hurtful to find out that a national paper belonging to the government has thrown caution to the wind as far as their credibility is concerned. Is Kabushenga doing the job he was appointed to do? Perhaps, are things sliding past him? Very much so. All the best workforce has gradually flown out of the window leaving the institution for their competition. Does his boss like this?– let’s watch for whom this whirlwind will uproot.

Finally, the kicks of a leadership treading towards irrelevance can be seen with when their instigated media people are not doing a worthy job. 


Ends ♣♣♣♣♣

Memes for Marketing: A Nah or A Yah?

Have memes become a little too much?

The dictionary describes the word meme as;

  1. 1.
    an element of a culture or system of behavior passed from one individual to another by imitation or other non-genetic means.
  2. 2.
    an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations.

I will concentrate on (2), and that was what it was when first we got acquainted to memes. Some people going ahead to pronounce them as “Meeme( Like how it would be pronounced in Luganda to mean throat…). Memes served their purpose, and they still do.. They have as much power to leave your eyes welled with tears and your teeth plastered on your face.

The reason I give rein to this post however is how memes have obliterated creativity; especially with professionals and social media influencers hoping onto the wagon. It is rather disheartening that what started as a wave of creativity has now sadly translated into the norm as a way to target audiences.. See when first this kind of approach was introduced to marketing; one looked at a campaign or a poster and immediately- it spoke of minds at work. They were tactical well thought up ideas to communicate to the elite community, and now memes to campaigns feel like a sea of lazy minds.

Well this is my opinion; Memes tagged to campaigns relay the message of un-professionalism— A lot more than you can imagine.
Overtime, I have been keen with the performance of some campaigns I have seen on various social media platforms. They start off on a high note, with people interested, some even going ahead to give the campaign a genuine shout-out, and then as though cold wind from the North, a meme, then two, and before you know it, the timeline is covered in all sorts of text, captioned pictures and videos of humor. It is undeniable how people following, especially the ones the campaign was designed to target, even the ones whose interest was piqued, then withdraw.

Now here is the Ugly truth, the one most people want to tell you but don’t see the reason as to why they should anyway; 

  1. Memes will go before you and communicate of your un-professionalism
  2. Memes most definitely taint the brand’s image
  3. Where is the creativity in memes again? Or lets say, where is the creativity in hoping onto something that is already engineered?
  4.  How often have you attended, purchased, a product, concert that’s been marketed with memes?

I am always about brand perception; What people think about a brand will stem from their marketing, from the appeal they experience with the brand, and (especially in these times) what goes up on their social media.
To taint an image comes easier than building it up. And lately with over the top stats reporting how helpful it is to hit the mainstream audience by using influencer marketing, companies are out-sourcing a bunch of influencers on a low budget hoping they can push their agenda—some are not very conversant with content creation and therefore do as they please, sell the brand with memes, have people like and laugh, retweet and share without as much clicks to the company’s websites or ROI.

Mid last year, I ran a campaign with influencers on board, I sought mileage but also that the campaign accomplishes a set target. I created a whats-app group to ease communication as well as share artwork and text(typically cheating exams for them). When we rolled off the campaign, I was perplexed at how these “renowned influencers” executed– It was funny in the beginning but it got monotonous, irritating and as things turned out, the funny messages overshadowed the content. None of these people used the Website links I shared, none read the articles regarding the product that I wanted to communicate about— Content Vs Memes was 4% and 96% respectively. Much as I called off the campaign, I realized that not many people hold dear a brand’s reputation as they do this influencing. Brand image is such a big deal, whatever a brand is related to in any space can be categorized as either gold, silver, bronze, wood or unfortunately as hay and stubble– very expensive or very cheap!!

For someone that is still wondering about memes– here is where a person gets a funny picture or video, captions it in relation to a campaign or an entity and sends it out, yes– I do not refute that back in the day they excellently marketed however lately too many cooks are adding salt to the same sauce, it is now absurdly bitter and they don’t seem to realize that much.

And much as many people will sell you the idea of brand visibility which is very important for any entity, company, project… et cetera, it is important what the brand is visible for. The growing tendency of social media managers, heads of content, and marketing officers letting jokes related to their brand slide, in the end costs much more than their budgets may intend to provide for— i mean would why would you be casual with a pool of jokes from your influencer’s list much less on your timeline are selling jokes? Visibility is very important but let it leave a lasting impression on your audience.

Again, I don’t underestimate the mind of creatives but like the seasons King Solomon speaks about in Ecclesiastes, the clouds cleared and now it is about time we embrace the sun.
My word of advise is; choose your social media managers/influencers wisely. Recently, an online acquaintance shook a table–in his post, he boldly stated “Lately every unemployed person is an Influencer”, this did not go down well with the majority and some were stifled out of “kamooli” to engage him. Nonetheless, if we get back to the drawing table; social media influencers/managers are people task their brain to create content for the online platforms, and maybe the question should be how many people are geared towards creativity and not settling with the wagon? We can not deny that like other offices, this too was infiltrated with many people that may not fully understand the nooks of social media and because of them, the public then carries a stereotype that denies the creatives their deserved recognition.
Lastly, at organisational level,  do not settle for cheap, expensive is worth it in the long-run. Use every opportunity to communicate for your benefit;  and whoever you choose to do that on your behalf should do you justice.

Always remember, even the smallest choice shall determine how your audience perceives your brand.

Imagine this post full of memes though



Leave me your thoughts in the comment section… I would love to hear them. Thank you!!

Are Boda companies restoring the order that had long eluded Traffic Officers?


Photo by; Pius Enywaru

Safe boda, Uber boda, Taxify and the latest baby, Dial Jack have revolved talk about Motorist transportation around Uganda’s Capital. Want to evade traffic, are you in a hurry?, you are just an app away/ an order away, to say the least.
Over the years, there has been a growing trend of motor accidents, particularly because the boda riders are reckless in the sense they seem to not have the patience to wait until the lights flash green, they without consideration of the passenger will just speed at the junctions as though it is child’s play, and as a result, majority of lives have been lost in a twinkle of an eye.
Social media platforms quicken means as to how people respond to queries through hashtags and campaigns,  and that was the case when Entebbe Municipality MP Tumusime Rosemary lost her daughter, Doreen Tashobya and a one Patrick Businge in a motor accident where the boda boda the two were riding on collided with an Isuzu lorry carrying Sand in June 2016. Social media was awash with heartrending pictures that were taken of the deceased by onlookers. That started the #RideWithAhelmet move and what was initially a cry of the few spread like a wildfire; everyone calling out to youths that were the majority users of boda bodas to purchase helmets.
It was not long before holding helmets was not only classy and trendy but also a result of the #RideWithAHelmet campaign among young people. But a short while after, the consumers then started to complain of how expensive the helmets were.

Simultaneous to the helmet campaign, Uganda Police also intensified arrests of boda men that rode with no helmet and an extra one for their passenger all in a bid to reduce deaths and lethal damages caused by collisions between road users. This is no-longer an occurrence you will see being done by traffic officers

And that is how Rapa Thomson Ricky alongside his colleagues Maxime and Alastair founded  a community of entrepreneurs and boda drivers working together to improve professional standards across the urban transportation industry in Africa.


I speak for Safeboda because it offered me my first experience off this digital motor-boda experience. They picked up the idea; sold it to some boda men, told them of their vision and how they would be benefiting being part and parcel of it and like all marketing downs; some bought into the idea and other boda men shunned it. The community of Safeboda riders has since grown and therefore has there been a birth of several other companies.
And now, at every junction, you will see either light green, orange, or black and white reflector jackets all waiting until the traffic lights permit them to go. And (un)luckily for the freelance Boda Bodas, they have to wait too because more often they are blocked, and now what was a swarm of boda bodas speeding past the traffic lights is an order, an organization and respect of life.

This month last year, I was over in Kigali, Rwanda and (don’t you be rolling your eyes on me already) I was mesmerized at what I saw–the order, the respect, the non-complacency and a people that adhere to the rules. Man, that hit hard, because where I was coming from, you dictated how you sat on a boda boda and whether or not you wanted that helmet on your head–most customers do not!! And yet here I was, in a foreign land and yes, the rules were that if you wanted to use the boda boda, you had to sit with your legs across and with an helmet on– Such a challenge

And now here is Uganda, what the state should have implemented for the safety of its people, the boda companies are and much as they are baby steps, I am very persuaded they will work. If the main intent is to reduce the soaring number of deaths by road accidents, this will work if the proprietors of these start-ups inject as much determination in making it work, when they focus on how much impact they are creating in society, it will definitely work.

Get to Know about the different Boda Companies, and perhaps go ahead and download!

Stranded, how about you Dial Jack?




Access the SafeBoda website

And lately, have I seen an animation with Apass Narrating how Uber works?.. Must have been so.. I have personally not used the app, so I am not in position to tell all about it.. However read about it and download it here–> uber


And lastly, Taxify— Everyone close to me uses this app. I was out there minding my business when a message from a friend from my close circle goes like “Chic, do you know Taxify charges half the price of a normal Boda? A journey that would cost you UGX.4000 would be UGX. 2000? Hahaha,,, with these numerous taxes coming up, check out the Taxify, it might turn out to be your fave app..

Just Incase you have any doubts; These Boda riders are taken through thorough training on how to handle customers. They are given first aid training, customer care and relations training too as well as groomed on issues of appeal. That is why the service provider will email you seeking feedback on how your ride went— you have all right to report misconduct, mistreatment and anything that does not satisfy you as a client.

With that said—get your favorable app today and avoid any unforesightedness..


Highlights From The 5th Annual Hotels and Restaurants Expo!

The past weekend, I was over at the 5th annual Hotels and Restaurants Expo at Hotel Africana. The event is organised every year as a unique platform for awarding all hotels, in different capacities, recognizing their contribution to both the Tourism sector and Food industry.

When I was assigned to cover the event on behalf of the team, I was ecstatic; for many reasons but the most important being “Food”. I love diversity and there is nothing that best describes that like food. We have thousands of foods from each of the regions here in Uganda and display of all these was what I was hoping for.

For the most part, this particular food event did not go as I anticipated. There was a lot left to learn for its organizers. I did speak to a few exhibitors about what they thought about the event and they expressed disappointment.

Miriam, Director of Signature hotel in Jinja said ” I have been to different hotels and restaurants expos across the world but I am very letdown by our own. Where are the people? She asked. We have been here 3 days and the only clientele coming in are the ones who have come to access the restaurant. 

Another exhibitor said that the organization was done abashedly and the public was not given much time to let the expo sink in as such a great idea to attend.

In my view, the event was not given much publicity, you do not hide a social event from the public and expect a turn up. Also there was not a collide of performances to grace the event. They could have had a headlining international chef or performance. This always attracts the crowds.

However despite the loopholes, there were some really graceful experiences that could be a foundation for next year’s edition. Allow me to indulge you with some pictures!!


Two women, one totally okay with flaunting her body and another not bold enough.. Beyond that, they are both African!!


Give me a bouquet of rose colored petals and we could make love throughout the night~~Anonymous

Meat on skewers, in aluminium foils roasting away on mesh were one of the sights lined up at the expo. The businesses that made the most money were those that decided to take their chefs out of the Kitchens right into their exhibition grounds. I didn’t really plunge in because my craving was not chicken neither was it meat!!






As an event sponsor, I received a certificate for it… A guy I am thankful for took the picture!! 



Signature Hotel in Jinja put on quite a lavish display!


The cook-off judges.. 



What do chefs talk about when they gather?? That I left for you to imagine!


Back in my high-school, I pursued the cooking course–Home Economics, there is a beauty in laying out your cooked products than there is in trying to cook them all in a given time!




Cherry decorated beds oozing love were equally present at the expo!!


Not butterscotch, neither is it velvet.. This is the Black Forest… I can already taste it on my tongue!


Table Lay out…


Centre pieces done by Hotel Africana


Looking for Art and Souvenirs, Uganda is the only place you will get them in Plenty!

Sarah Blick(in black dress)– A chef at Hotel Africana walked away with a brand new  Hisense 42 inch screen. She was more excited than any I have seen. She lost her words, lost her sanity(just for a while haha) and almost cried. She was privileged to have her Mentor, Mariam Bachu who was ecstatic for her win.

Ojara Brian, a chef at Shangri-La hotel emerged the best throughout the competitions. He was awarded 2 million shillings and a fully paid trip to Brussels. He is not the kind to scream or jump but you could see in the way he kept smiling!!

He is very laid back however I managed catch a slight interview with him.. Watch below


I would like to hear your opinions, this is my first photo filled blog post and the photos were taken by myself. Same can be said about the edits!!

Thank you!!

The Refugee crisis In Uganda: Is Uganda missing the point?

Over the past 2 months, we have seen an influx of refugees into the country.  While statistics continuously change as refugee emergencies wax and wane in different parts of the world, UNHCR reports that Uganda is accommodating the largest refugee population in Africa with an escalating entry each day. These are most times fleeing from torture, death and mistreatment from the neighbors.


An info-graphic from UNHCR shows a rapid increase of refugees and asylum seekers into the country from July last year since fighting erupted between forces loyal to President Silva Kiir and First Vice President Machar. The influx continues to be characterized by a high proportion of women and children (more than 90%). It should however be noted that a refugee is given as much rights to land, resources and access to travel.

Is Uganda capable of handling this crisis?

Right before the borders opened to welcome refugees, the country was finding trouble meeting the needs of its own citizens, especially the people in the Northern region—Several media houses and News publications reported about soaring numbers of people that wasted away and died from hunger because the region was and still is, facing an intolerable wave of drought and famine caused by arid temperatures. And now barely a month from the saddening news, Uganda’s boarders were opened to accommodate over 1 million refugees.

Currently Uganda has 9 refugee settlement camps with Bidi Bidi hosting over 270,000 people at a go, the highest number in any refugee camp across the world.

4000 (1)

Bidi Bidi camp at a distance. It is characterized with homesteads close to each other. Receiving refugees in this camp settlement was closed.

The Prime Minister, Dr. Ruhakana Rugunda has remarked before “Uganda has continued to maintain open borders, but this unprecedented mass influx is placing enormous strain on our public services and local infrastructure.” Isn’t this a crumble to Uganda’s objectives to achieve the Middle Income Status by 2020?

In Uganda, one qualifies for a refugee status when;

  •  (a) owing to a well-founded fear of being persecuted for reasons of race, sex, religion, nationality, membership of a particular social group or political opinion, that person is outside the country of his or her nationality and is unable, or owing to that fear, is unwilling to return to or avail himself or herself of the protection of that country; 7 Act 21 Refugees Act 2006
  • (b) not having a nationality and being outside the country of his or her former habitual residence owing to a well-founded fear of being persecuted for reasons of race, sex, religion, membership of a particular social group or political opinion, that person is unwilling or unable to return to the country of his or her former habitual residence;
  • (c) owing to external aggression, occupation, foreign domination or events seriously disturbing public order in either a part or the whole of his or her country of origin or nationality, that person is compelled to leave his or her place of habitual residence in order to seek refuge in another place outside his or her country of origin or nationality;
  • (d) owing to a well-founded fear of persecution for failing to conform to gender discriminating practices, that person is compelled to leave his or her place of habitual residence in order to seek refuge in another place outside the country of origin or nationality;
  • (e) that person is considered a refugee under any treaty obligation to which Uganda is a party, or any law in force at the commencement of this Act; or
  • (f) that person is a member of a class of persons declared to be refugees under section 25 of this Act.

Different countries and officials have offered mixed reactions about Uganda’s lenient refugee policy that requires that instead of refugees being locked in crowded camps surrounded by barbed wire, they are to be given large plots of land in sprawling settlements to build homes or, if they like, small farms.

The pressure from South Sudan is gradually pushing the country’s refugee-friendly policy to its limits. The United Nations High Commission for Refugees, has said it needs $569 million (Approximately UGX. 3 trillion) to support refugees in Uganda. It has received less than one-quarter of the amount so far.


The Uganda Solidarity Summit on Refugees is underway at Munyonyo Resort Hotel, hosted by H.E Yoweri K. Museveni(President of the Republic of Uganda) and António Guterres(United Nations Secretary-General)

Uganda’s Permanent Representative to the United Nations, Adonia Ayebare, says the international community is set to support Uganda in raising money for humanitarian aid to the refugees it is hosting. He further continued to say that “Uganda requires urgent and robust support to deal with the refugee crisis in a humane and sustainable manner until durable solutions are found for the 1.2 million women,men and children who currently need its protection.”

Often times, The UN High Commissioner Filippo Grandi has endevoured to share the reality that may be taken lightly– “The biggest contributors providing a safe haven to the world’s uprooted people are poorer communities.”

In the same line of thought, here are some of the gaps that I think need filling;

  • How sustainable is asking for funding? How long will it go on? What if much more is needed ?
  • Is the current number of refugees that just crossed into the country the only one the country should expect?
  • Should Ugandans look forward to clashes over land?
  • Will refugees then be sent back to their countries once all is settled? What if they do not want to go back?
  • What is government’s plan for the refugees? (Is there employment set apart for them since they are now receiving education?)
  • Will Uganda be able to achieve “Agenda 2030?DAw1KiZW0AAtqDn

Please note that I have nothing against refugees, they are people that have found themselves in the midst of circumstances that are intolerable. As a host community, we look forward to standing together with them and request all help possible from Government, well-wishers, fellow refugee host countries and Non-Government Organisations!

MTV Shuga: The Fifth Season Premiere In +256

Last week Thursday 11th May 2017, I was privileged to host the premiere of MTV Shuga season 5 in Uganda. The show is an award winning series that made its debut in November 2009. It was first shot in the streets of Kenya with now celebrated Holly-wood star Lupita Nyongo staring therein.(Many say this was the show that catapulted her acting career-but that’s for you to decide)..


Emmanuel Ikubese who stars as “Femi” in the series since season 2 says the show was then moved to Nigeria and dubbed Shuga-Naija. The current which was premiered last week at Sky Lounge, Kisementi was shot in South Africa-the very reason it is called Shuga Down South.

I am the kind that used to watch too much of television, the difference now is that schedules out weigh the time to actually sit in-front of a telly and enjoy a worthwhile show. But while the days were still young and staying up late to watch television was an achievement, I caught episodes of Shuga—it was(impeccably still is) one gripping show. As I watched the premiere episode, the difference that stuck out for me was how evident the change in video quality, color and verve there was compared to the previous episodes. It had me engaged.

Maureen Andinda, the M & E chief with Reach A Hand Uganda stated that as an organization, their main intent is to influence behavioral change among youths so that the sky-rocketing numbers of HIV/AIDS, Teenage pregnancies, early child-marriage, cross-generational relationships are eliminated and put an end to.


Maj. Rubaramira Ruranga, an HIV/AIDS activist said that when he first came clean about his HIV status, he was abandoned by everyone. He was told that he would pass away in 3 years but he is now a year away to 70 years and has lived a positive life for 31 years. “If I were to die today, it wouldn’t be because of HIV, it would be because of old age”. He said amidst sighs of awe from the audience.


Pamela Adong, the chief marketing officer at NBS Television said that it is in the station’s interest that their viewers catch on to such shows as Shuga that have an educational aspect coupled with entertainment to them because beyond just programming, the station’s values are to reach out to the audience with bold, accurate and authoritative content.


Finally, Emmanuel Ikubese(who is awesomely taller in person *winks), who stars as Femi in the series said he first got tested for HIV when he watched Shuga. “I am proud to have been part of the drama series as it is positively impacting lives of the youth across the continent.” He further shared that the reason the series kept changing location is because it is important to appeal to all youths across the continent.


When the panel made its way down, everyone plugged their headphones onto their ears, glued their eyes onto the projected screen and watched the premiere episode that was silently screened. Episode 1


The night was crowned with loads of interacting and networking.

P.S–> Just if you are wondering when to watch this new series, tune into NBS Television every Tuesday during the hour of 8:30pm and you will get acquainted.


Uganda’s Heritage!!

Since I slept through the late afternoon and early evening, my eyes are currently wide open; explains why I am having an insomniac night… I should be down on my knees, having sweet fellowship with my Father and yet this– this that you will see has kept me geeked onto the computer!! Seems like it is a journey I will enjoy but not before I share my inaugural project… 









Been a while since I wrote, and a lot of advice has been shared my way on how to break these drought-y days. However one stood out—Do a photo blog.. I did a graphics blog instead, collected a few pictures and added text to them

I would be glad for feedback from you!!