GOOGLE ME

Last week Wednesday, I was happy to join a panel of recruiters interviewing candidates for the roles of Marketing officers and Public relations officers for a renowned entity. I sat together with a team from Brighter Monday, so we totaled up to 4 interviewers; 2 ladies and 2 gentlemen. While the first interview was quite jittery for me, the next 5 were a smooth sail. In the future, I would like to share some qualities that I was searching out from the candidates, and the do’s and don’ts of an interview, however today, I will talk about why I walked out of this particular session in a lot of meditation.

Candidates walked in dressed in very flashy clothes, some couldn’t decide whether to rest their bag on their laps or beside the chair on which they sat. Some seemed to have spent the night up reading for the interview—as though they had gotten access to the questionnaire we would be using to interview them. Some were good negotiators but not very persuasive, the others had amazing accents but were overly experienced and had outrageous goals for the entity if hired.

The last interview of the day was of a young gentleman dressed in high black boots, an impressively white pressed shirt tucked into khaki trousers, with a laptop bag hanging at his side and oval rimmed glasses around his eyes.

He seemed timid but exuded an aura of confidence. The lead interviewer asked him to take a seat, and he nodded in obedience. He took a seat and sent out formal greetings. He was interested in the vacancy for Public Relations officer.

We asked the young man to introduce himself and this is what he had to say;

My name is Kimeruka Adam, and I love plenty of things including public relations and communications. I love to communicate and I like to let my work speak for me. The interviewer close to me on my right, then asked “why do you think you are the best choice for this role?

The young man said “Google me. I just told you what my name is”.

In that moment, there was an audible and blinding silence. The man seemed to have sucked the air out of the room (and I can’t deny, I too felt flabbergasted). I mean he had said “Google me” with a shrug to his shoulders.

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No, I am not an artist. I felt like this picture would best inteprete the emotion in this post

(After a two days’ thought—this is stand about the incidence). In a world where interviewees appear before interview panels very timid and shaken, I inwardly applaud this man. And here is why;

With the growing use of the internet, Google has, perhaps more than any other company realized that information is power. Information about the Internet, information about innumerable trends, and information about its users, YOU. Any interviewee that proves their capability of manipulating the information that google captures about them, but also shows wide knowledge of this field is a keeper.

Google is that big sibling that imposes himself because he/she has been in their young sibling’s space so much to know all about them. So how much does Google know about you and your online habits? It’s only when you sit down and actually start listing all of the various Google services you use on a regular basis that you begin to realize how much information you’re handing over to Google. An interviewee that knows pretty much about their online habits is a disciplined chap– This is an assumption!

I want to believe that Google has made sure to go beyond just service provision to actually building relationships with its users. On Google, you can discover what people are looking for, what people want, and make decisions based on those discoveries. This is of course extremely useful to any company looking to hire.

Recently, I woke up to a reminder from Google photos about photos I had taken 2 years ago (in that day, I was oblivious of the fact that 2 years later, I could be different, with a different perception about life and all givings) and yet there were the memories staring at me. Thank God I hadn’t made my Google photos public or else, it would be a great day for any pessimistic troll.

Google’s stated mission is “to organize the world’s information and make it universally accessible and useful” and it is making good on this promise. However, Google is gathering even more information than most of us realize.

You must be wondering how google knows all about you, and I don’t mind stating how;

  • Searches (web, images, news, blogs, etc.) – Google is, as you all know, the most popular search engine in the world with a market share of almost 70%. Google tracks all searches, and now with search becoming more and more personalized, this information is bound to grow increasingly detailed and user specific. It is also important to note that not only does Google get information on what we search for, it also gets to find out which search results we click on.
  • Web crawling
  • Website analytics
  • Ad serving
  • Twitter (late last year, google entered a partnership with twitter, so yes, all your tweets belong to google)
  • Google Apps (Docs, Spreadsheets, Calendar, etc.)
  • Google Public
  • Google Public
  • The Google Chrome browser
  • Google
  • YouTube
  • Google Translate
  • Google Books
  • Google
  • Feedburner
  • Google Maps and Google Earth
  • Your contact network

Now how many services do you use on a daily? almost half the list, is it not?   Google is like an octopus, its arms are starting to reach almost everywhere. It has become so mixed up in so many aspects of our online lives that it is getting an unprecedented amount of information about our actions, behavior and affiliations online.

While compiling this post, Sylvester Nyombi (the girls that deeply like him call him Sly, and among his Rugby homies, goes about as Egumire) asked what I was writing about, and whether he could contribute towards it. When I shared the interview panel scenario, this is what he had to say.

“If I were on that panel, I would go like nigga please”. He continued to defend his position saying “in as much as I’m proud of the fact that he feels he done did a great job for himself, there’s a reason he is at the interview; So he can express himself about these works on Google. If it weren’t for that, I’d have googled him straight up and not asked him to come for the interview in the first place. Besides his answer doesn’t answer the question asked. His answer fills more the gap of “could you show us some of your work?” and not “what makes you best fit for this job”

Sly says he would respond to the young man and say, we’ll Google and get back to you. Then trash him, and if I could, wipe him off the face of the earth (that is extreme) but what I am trying to say is that that arrogance would deny him the job… Laugh if you may but this took me to bed in stitches.

My role on that panel was not to hire the candidates but to observe, assess and qualify them, on whether they knew the role they were interested in, and whether they were capable of handling the responsibilities that were to come with that office. I scored the young man a good mark and inwardly, with that aggressiveness, I hope he is hired

For whatever you are doing today, if you are using one of Google’s services, always remember Google saves, and Google never forgets.

So allow me ask you one question; If I googled you, (or if your employer googled you) what would I/they find?

 

 

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3 years Today

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3 years ago, fresh in my 2nd year at Kyambogo Uni, after I had just discovered Rokespot, I signed into WordPress.

I should follow-up on what my journey has been like all 3 years, however for today, I am glad i took this road.

I am happy for each and every follower that takes the time to read, sometimes even check up on me when the posts never come. Thank You.

This anniversary is ours together. Happy Aniversary Bloggren

 

DIGITAL MARKETING: The Case of Absenteeism!

Digital marketers whom most people like to call “Influencers” are without a doubt at the helm of a great paradigm shift in the history of social media.

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Some of Uganda’s online influencers

According to Wikipedia, digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising and any other digital medium.

In all honesty, the era of digital marketers has changed the way brands and businesses use technology for marketing. Because of the growing knowledge different marketers, heads of marketing of the mileage that comes with marketing online, many have opted for and are increasingly incorporating the need for digital platforms in their marketing plans and digital lives.

Also you cannot overlook the fact that the number of people accessing social media is on a flaring rise, which makes digital marketers and marketing campaigns more relevant, prevalent and efficient.

I am quite sure you are acquainted with the semantics I have shared above, therefore today I am mostly here to share my concern about the presence yet absenteeism of these social media influencers, digital marketers or campaign contributors.

My argument is we have very many people joining the trade, and there is nothing wrong with that. However these young fellows are being schooled that digital marketing or influencing is about sending out many posts about a campaign, tweeting to the point that the hashtag trends and when that happens, you can call it a successful day.

Whereas, topping the trends is an indicator of a great job done, equally helps with toppling sales and metrics and increases the chance for an impression that will result into a click, the influencers and digital marketers should be schooled on being present.

Our minds work in a word overlap mode that we stand a chance of zoning out of what the brand is about, or what is being communicated at a campaign launch, and all we are left to do is come back only when the statement said intrigues or motivates us.

Most times, influencers are absent; Very present and yet absent. They tend to forget that beyond tweets, Instagram, or Facebook posts, one has to brag about actual brand knowledge even if they are just handling an hour’s or day’s campaign. This is because hiring influencers is on the assumption that they have a massive backing of their fans/followers that fit the brand’s demographic and will easily adopt a given service, or product because the influencer mentioned their experience with it.

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Internet Picture of people accessing their digital devices

I write this blog post from my experience as a digital marketer, and also one who works with them. While I was actively engaged in this trade, I sought to make sure the hashtag was appealing so much as to trend—as long as we trended, I was sure of my bank account smiling widely. However if you would ask me a thing or two about the brand, I would shrug it off with what used to be “my usual compliment”– “what I know is that they are going change many lives with that idea”. That was all it was.

Over the recent years, at the previous and even current places of work, I have always drawn a budget to work with influencers or digital marketers, the case of absenteeism they proved to me when on more than two campaigns, I clicked open the hashtag and guess what “memes flooded the timeline”, the shock, How was my report going to look like with all these “influencers” I had highly recommended as aware of the brand sharing memes and attaching the hashtag in the caption. That was the last, I worked with them—well a few of them, I still work with and I always emphasize the game changing experience of content about the brand. I am happy to report that they have changed a great deal, are working with reputable places, and offering great content.

I am actually wondering how I want to conclude, this being my very first post on here— Happy New year my people.. Thank you for hoping when the seasons got dry and the posts didn’t come through. I make a promise to keep the consistency, and these past weeks of reflection have showed me that I am selling myself short if I allege I love to write, and yet I don’t have any recent works to show for it. So we are writing, much more than ever this year… I request you to keep hitting me with those soft and tough reminders of what makes me, ME.

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That’s me and Old man Bata– Today is his birthday too. Happy Birthday Bataring! Soar plus learn to smile.

That said, digital marketers, influencers and campaign contributors, I(we) need you to be present. Yes, we definitely are looking for visibility and you can help with that, but get off that phone every now and then and live in the moment, enjoy that lads are walking down the run-way shirtless, enjoy the music in the background, ponder on having actual humans around you, relate, network, and don’t let the need to impress us(and by us I mean whoever gave you the job/gig) override the fact that we seek a relationship beyond our paid partnership, we are looking for the actual experience you have with the brand, the impact we have towards your satisfaction for quality that you would recommend us anytime, anywhere … .so BE PRESENT

P.S- You scrolling your phone and seemingly attaching an expression of great effort to your face doesn’t guarantee that you are going to satisfy us anyway…

Memes for Marketing: A Nah or A Yah?

Have memes become a little too much?

The dictionary describes the word meme as;

meme
miːm/pronounciation
noun
 
  1. 1.
    an element of a culture or system of behavior passed from one individual to another by imitation or other non-genetic means.
  2. 2.
    an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations.

I will concentrate on (2), and that was what it was when first we got acquainted to memes. Some people going ahead to pronounce them as “Meeme( Like how it would be pronounced in Luganda to mean throat…). Memes served their purpose, and they still do.. They have as much power to leave your eyes welled with tears and your teeth plastered on your face.

The reason I give rein to this post however is how memes have obliterated creativity; especially with professionals and social media influencers hoping onto the wagon. It is rather disheartening that what started as a wave of creativity has now sadly translated into the norm as a way to target audiences.. See when first this kind of approach was introduced to marketing; one looked at a campaign or a poster and immediately- it spoke of minds at work. They were tactical well thought up ideas to communicate to the elite community, and now memes to campaigns feel like a sea of lazy minds.

Well this is my opinion; Memes tagged to campaigns relay the message of un-professionalism— A lot more than you can imagine.
Overtime, I have been keen with the performance of some campaigns I have seen on various social media platforms. They start off on a high note, with people interested, some even going ahead to give the campaign a genuine shout-out, and then as though cold wind from the North, a meme, then two, and before you know it, the timeline is covered in all sorts of text, captioned pictures and videos of humor. It is undeniable how people following, especially the ones the campaign was designed to target, even the ones whose interest was piqued, then withdraw.

Now here is the Ugly truth, the one most people want to tell you but don’t see the reason as to why they should anyway; 

  1. Memes will go before you and communicate of your un-professionalism
  2. Memes most definitely taint the brand’s image
  3. Where is the creativity in memes again? Or lets say, where is the creativity in hoping onto something that is already engineered?
  4.  How often have you attended, purchased, a product, concert that’s been marketed with memes?

I am always about brand perception; What people think about a brand will stem from their marketing, from the appeal they experience with the brand, and (especially in these times) what goes up on their social media.
To taint an image comes easier than building it up. And lately with over the top stats reporting how helpful it is to hit the mainstream audience by using influencer marketing, companies are out-sourcing a bunch of influencers on a low budget hoping they can push their agenda—some are not very conversant with content creation and therefore do as they please, sell the brand with memes, have people like and laugh, retweet and share without as much clicks to the company’s websites or ROI.

Mid last year, I ran a campaign with influencers on board, I sought mileage but also that the campaign accomplishes a set target. I created a whats-app group to ease communication as well as share artwork and text(typically cheating exams for them). When we rolled off the campaign, I was perplexed at how these “renowned influencers” executed– It was funny in the beginning but it got monotonous, irritating and as things turned out, the funny messages overshadowed the content. None of these people used the Website links I shared, none read the articles regarding the product that I wanted to communicate about— Content Vs Memes was 4% and 96% respectively. Much as I called off the campaign, I realized that not many people hold dear a brand’s reputation as they do this influencing. Brand image is such a big deal, whatever a brand is related to in any space can be categorized as either gold, silver, bronze, wood or unfortunately as hay and stubble– very expensive or very cheap!!

For someone that is still wondering about memes– here is where a person gets a funny picture or video, captions it in relation to a campaign or an entity and sends it out, yes– I do not refute that back in the day they excellently marketed however lately too many cooks are adding salt to the same sauce, it is now absurdly bitter and they don’t seem to realize that much.

And much as many people will sell you the idea of brand visibility which is very important for any entity, company, project… et cetera, it is important what the brand is visible for. The growing tendency of social media managers, heads of content, and marketing officers letting jokes related to their brand slide, in the end costs much more than their budgets may intend to provide for— i mean would why would you be casual with a pool of jokes from your influencer’s list much less on your timeline are selling jokes? Visibility is very important but let it leave a lasting impression on your audience.

Again, I don’t underestimate the mind of creatives but like the seasons King Solomon speaks about in Ecclesiastes, the clouds cleared and now it is about time we embrace the sun.
My word of advise is; choose your social media managers/influencers wisely. Recently, an online acquaintance shook a table–in his post, he boldly stated “Lately every unemployed person is an Influencer”, this did not go down well with the majority and some were stifled out of “kamooli” to engage him. Nonetheless, if we get back to the drawing table; social media influencers/managers are people task their brain to create content for the online platforms, and maybe the question should be how many people are geared towards creativity and not settling with the wagon? We can not deny that like other offices, this too was infiltrated with many people that may not fully understand the nooks of social media and because of them, the public then carries a stereotype that denies the creatives their deserved recognition.
Lastly, at organisational level,  do not settle for cheap, expensive is worth it in the long-run. Use every opportunity to communicate for your benefit;  and whoever you choose to do that on your behalf should do you justice.

Always remember, even the smallest choice shall determine how your audience perceives your brand.

Imagine this post full of memes though

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Leave me your thoughts in the comment section… I would love to hear them. Thank you!!

Are Boda companies restoring the order that had long eluded Traffic Officers?

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Photo by; Pius Enywaru

Safe boda, Uber boda, Taxify and the latest baby, Dial Jack have revolved talk about Motorist transportation around Uganda’s Capital. Want to evade traffic, are you in a hurry?, you are just an app away/ an order away, to say the least.
Over the years, there has been a growing trend of motor accidents, particularly because the boda riders are reckless in the sense they seem to not have the patience to wait until the lights flash green, they without consideration of the passenger will just speed at the junctions as though it is child’s play, and as a result, majority of lives have been lost in a twinkle of an eye.
Social media platforms quicken means as to how people respond to queries through hashtags and campaigns,  and that was the case when Entebbe Municipality MP Tumusime Rosemary lost her daughter, Doreen Tashobya and a one Patrick Businge in a motor accident where the boda boda the two were riding on collided with an Isuzu lorry carrying Sand in June 2016. Social media was awash with heartrending pictures that were taken of the deceased by onlookers. That started the #RideWithAhelmet move and what was initially a cry of the few spread like a wildfire; everyone calling out to youths that were the majority users of boda bodas to purchase helmets.
It was not long before holding helmets was not only classy and trendy but also a result of the #RideWithAHelmet campaign among young people. But a short while after, the consumers then started to complain of how expensive the helmets were.

Simultaneous to the helmet campaign, Uganda Police also intensified arrests of boda men that rode with no helmet and an extra one for their passenger all in a bid to reduce deaths and lethal damages caused by collisions between road users. This is no-longer an occurrence you will see being done by traffic officers

And that is how Rapa Thomson Ricky alongside his colleagues Maxime and Alastair founded  a community of entrepreneurs and boda drivers working together to improve professional standards across the urban transportation industry in Africa.

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I speak for Safeboda because it offered me my first experience off this digital motor-boda experience. They picked up the idea; sold it to some boda men, told them of their vision and how they would be benefiting being part and parcel of it and like all marketing downs; some bought into the idea and other boda men shunned it. The community of Safeboda riders has since grown and therefore has there been a birth of several other companies.
And now, at every junction, you will see either light green, orange, or black and white reflector jackets all waiting until the traffic lights permit them to go. And (un)luckily for the freelance Boda Bodas, they have to wait too because more often they are blocked, and now what was a swarm of boda bodas speeding past the traffic lights is an order, an organization and respect of life.

This month last year, I was over in Kigali, Rwanda and (don’t you be rolling your eyes on me already) I was mesmerized at what I saw–the order, the respect, the non-complacency and a people that adhere to the rules. Man, that hit hard, because where I was coming from, you dictated how you sat on a boda boda and whether or not you wanted that helmet on your head–most customers do not!! And yet here I was, in a foreign land and yes, the rules were that if you wanted to use the boda boda, you had to sit with your legs across and with an helmet on– Such a challenge

And now here is Uganda, what the state should have implemented for the safety of its people, the boda companies are and much as they are baby steps, I am very persuaded they will work. If the main intent is to reduce the soaring number of deaths by road accidents, this will work if the proprietors of these start-ups inject as much determination in making it work, when they focus on how much impact they are creating in society, it will definitely work.

Get to Know about the different Boda Companies, and perhaps go ahead and download!

Stranded, how about you Dial Jack?

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Access the SafeBoda website

And lately, have I seen an animation with Apass Narrating how Uber works?.. Must have been so.. I have personally not used the app, so I am not in position to tell all about it.. However read about it and download it here–> uber

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And lastly, Taxify— Everyone close to me uses this app. I was out there minding my business when a message from a friend from my close circle goes like “Chic, do you know Taxify charges half the price of a normal Boda? A journey that would cost you UGX.4000 would be UGX. 2000? Hahaha,,, with these numerous taxes coming up, check out the Taxify, it might turn out to be your fave app..

Just Incase you have any doubts; These Boda riders are taken through thorough training on how to handle customers. They are given first aid training, customer care and relations training too as well as groomed on issues of appeal. That is why the service provider will email you seeking feedback on how your ride went— you have all right to report misconduct, mistreatment and anything that does not satisfy you as a client.

With that said—get your favorable app today and avoid any unforesightedness..

 

The Clean-Up

Its been a while since I last visited here.

I found cobwebs, and I need a brush to untangle them off the walls.

It also smells like old paper and cockroach poop.

Its been a while since the visiting lot checked on me

The clients perhaps found shop elsewhere

It is shameful, rummaging too

But like all fallen soldiers, I rise to face a new battle

This time I promise strength and stories

I have said that before, I know, and my eyes can’t go without the roll

But I shall not give up saying it until it becomes the very definition of who I am

The air that I breathe

I come to clean up, and clean up will I do

Keep around.. This time, it shall be more interesting!

Adios

Talk To Me About Your January

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Hello beloved,

How are you? Thank you for taking a stroll here today.

How is January going for you? Is it one jolly ride or a snail fracas?? This is January for me!!

The Prodigal Customer!!

I had planned not to have the Rolex this month, but like my shallow pockets decided, I did. Last Friday, I just could not afford that fancy chicken Luwombo at Finex’s Restaurant or that cozy desert served at Seven Seas Restaurant. So I walked up to my Rolex guy’s stand the moment I alighted from the taxi. He looked at me, his mouth agape and after a while, I decided break the silence with “gyebaleeko sebbo“. In reply he said— Nga ombuuzeeko, mbadde manyi toli nam’ Uganda eno (translated as, I haven’t seen you in a while, I thought you are not in the country). I smiled gawkily and before i could order, he said leero otwala Chapati billi ne amagi ku bill yange(today you shall take with you a Rolex made of two eggs and two chappatis on my bill). The shock, the inner happiness and the exhaling knowing a miracle however small, happened right before my eyes— If I should add, it is not everyday you meet such souls and therefore this is really me glad I was the prodigal customer whom the Rolex man welcomed back with open hands..

Why’s January so long?

My face scrunched up in shock just last week when I got an alert. In the middle of one of those conversations, a friend mentioned “We have only been a full two weeks into the year??” I have usually regarded people that say January has an entire “360 days” as ridiculous but I might as well agree… 2 Weeks?? People I feel like I Have lived 3 months into this new year; And it is not that it is getting hard in any way whatsoever but honestly…… 2 weeks???

But then, don’t mind me.. That is just my freckled mind and I. Father in Heaven, I thank you for thus far we have gotten into the year!!

Goals and Baskets

So what is it about this year, first off, I am very excited for the kind of posts that will be appearing(featured) here. I feel that the Lord has somewhat placed within me a deep need to expound relationships and the depression that comes from some of them.

We will be reading stories of the people that have walked that path and also getting to know what solutions they offer on how to be happy, content and maintaining a positive outlook on our environments.

I would like to leave a sense of wonder on what to expect from this blog this year, but you can get to suggesting so that we are partly in-charge of the plot twists this year, 2018..

P.S– As long as it is still January, HAPPY NEW YEAR PEOPLE!!

  1. Talk to me about your January or what you think your year’s going to be like
  2. Speak to me about what kind of posts would you like to read
  3. What topics would you be interested in reading here?

For all feedback, I thank you!!